OVERVIEW
Explore how a structured UI redesign can improve clarity, consistency, and scalability for a tech media platform.
MODERN VISUAL DIRECTION
REDESIGNED UI AND VISUAL IDENTITY
CLARIFIED USER EXPERIENCE
SIMPLIFIED NAVIGATION AND CONTENT STRUCTURE
STRUCTURED DESIGN SYSTEM
SCALABLE AND CONSISTENT UI FOUNDATION
PROBLEM & RESEARCH QUESTION
CONTEXT
“Les Numériques” is a leading French tech media platform publishing product reviews, comparisons, and buying guides for a wide audience.
This fictional project was created as part of a recruitment test for Webedia, with the goal of redesigning the homepage from both a UX and UI perspective.
The assignment consisted of designing desktop and mobile versions of the homepage in Figma, focusing on improving readability, visual hierarchy, and interface consistency, while laying the foundations for a scalable UI system adapted to a technology media platform.
PROBLEM STATEMENT
The existing homepage lacked clear visual hierarchy and interface consistency, with an accumulation of information and advertising content making reading and identifying key content difficult.
This overload reduced readability and usability on both desktop and mobile, making it necessary to create a clear visual identity and adapt the design to better structure information and highlight the site’s content.
RESEARCH GOALS
PERSONA & METRICS
Frustrations
Based on
KEY INSIGHTS & DECISIONS
HOW I APPROACHED THIS PROJECT
DURATION
Sprint - 7 Days
Limits
CASE STUDY - SOLUTION
Deliverable
Expected Outcome
IMPACT & RESULTS
Observed User Impact
Expected Product Impact
Key Metrics
