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UI - Les Numériques
UI - Les Numériques
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OVERVIEW
OVERVIEW
UX RESEARCH PROJECT – GOBELINS PARIS
Explore how UX can reduce cognitive overload and make digital experiences more inclusive for users with ADHD.
OVERVIEW
UX RESEARCH PROJECT – GOBELINS PARIS
Explore how UX can reduce cognitive overload and make digital experiences more inclusive for users with ADHD.
CLIENT
Les Numériques / Webedia
CLIENT
Les Numériques / Webedia
YEAR
2024
YEAR
2024
Timeline
2 Months
Timeline
2 Months
PROBLEM & RESEARCH QUESTION
PROBLEM & RESEARCH QUESTION
PROBLEM & RESEARCH QUESTION
Role
UI Designer
Role
UI Designer
Role
UI Designer
CONTEXT
Stack
Figma
Stack
Figma
Stack
Figma
RESEARCH & INSIGHTS
RESEARCH & USER INSIGHTS
To better understand users’ needs and pain points, I conducted user interviews and usability tests.
Key insights revealed that users with ADHD struggle to maintain focus when faced with visually overloaded interfaces and unclear task flows.
They need guidance, clarity, and a feeling of progress while shopping online.
RESEARCH & INSIGHTS
RESEARCH & USER INSIGHTS
To better understand users’ needs and pain points, I conducted user interviews and usability tests.
Key insights revealed that users with ADHD struggle to maintain focus when faced with visually overloaded interfaces and unclear task flows.
They need guidance, clarity, and a feeling of progress while shopping online.
METHODOLOGY & PROCESS
METHODOLOGY & PROCESS
DESIGN PROCESS
DESIGN PROCESS
METHODOLOGY & PROCESS
DESIGN PROCESS
CASE STUDY - RESEARCH
CASE STUDY - RESEARCH
Simplifying e-commerce interfaces to improve focus and experience for users with ADHD.
Simplifying e-commerce interfaces to improve focus and experience for users with ADHD.
Explore eco-friendly materials and innovative practices that are shaping the future of sustainable architecture, reducing environmental impact significantly.
Design Process
Design Process
Design Process
01 - User Research
Conducted user interviews with 15 participants to understand their frustrations and preferences.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Benchmarked against competitors to identify best practices for checkout flows.
01 - User Research
Conducted user interviews with 15 participants to understand their frustrations and preferences.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Benchmarked against competitors to identify best practices for checkout flows.
01 - User Research
Conducted user interviews with 15 participants to understand their frustrations and preferences.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Benchmarked against competitors to identify best practices for checkout flows.
02 - Insights
Users were frustrated by unclear error messages and redundant form fields.
Mobile users struggled with small buttons and unresponsive layouts.
Trust the platform with her payment and personal information.
02 - Insights
Users were frustrated by unclear error messages and redundant form fields.
Mobile users struggled with small buttons and unresponsive layouts.
Trust the platform with her payment and personal information.
02 - Insights
Users were frustrated by unclear error messages and redundant form fields.
Mobile users struggled with small buttons and unresponsive layouts.
Trust the platform with her payment and personal information.
03 - Design Solution
Simplified the checkout process into three steps: Cart Summary, Payment.
Added features like autofill suggestions and real-time error.
Added features like autofill suggestions and real-time error.
03 - Design Solution
Simplified the checkout process into three steps: Cart Summary, Payment.
Added features like autofill suggestions and real-time error.
Added features like autofill suggestions and real-time error.
03 - Design Solution
Simplified the checkout process into three steps: Cart Summary, Payment.
Added features like autofill suggestions and real-time error.
Added features like autofill suggestions and real-time error.
04 - Testing & Iteration
Conducted A/B testing with 500 users, comparing the original and redesigned flows.
Gathered feedback through usability testing and refined the design based on user input.
Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.
04 - Testing & Iteration
Conducted A/B testing with 500 users, comparing the original and redesigned flows.
Gathered feedback through usability testing and refined the design based on user input.
Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.
04 - Testing & Iteration
Conducted A/B testing with 500 users, comparing the original and redesigned flows.
Gathered feedback through usability testing and refined the design based on user input.
Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
2024
2024
2024
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2024