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Artis – Concept
Artis – Concept
Artis – Concept
Concept project exploring the design of a web application helping artisans improve their social media presence. The goal : Simplifying content creation through an AI-powered assistant and a time-efficient, personalized workflow.
Concept project exploring the design of a web application helping artisans improve their social media presence. The goal : Simplifying content creation through an AI-powered assistant and a time-efficient, personalized workflow.
Concept project exploring the design of a web application helping artisans improve their social media presence. The goal : Simplifying content creation through an AI-powered assistant and a time-efficient, personalized workflow.
OVERVIEW
Helping artisans build a digital presence by simplifying social media content creation through AI
Helping artisans build a digital presence by simplifying social media content creation through AI
Helping artisans build a digital presence by simplifying social media content creation through AI
UX DESIGN PROJECT – ARTIS
UX DESIGN PROJECT – ARTIS
Designing a simple and intuitive AI-powered platform to support artisans in their digital communication.
PROTOTYPE (AI)
POSITIVE FEEDBACK DURING TESTING
BRANDING
HUMAN CRAFT-ORIENTED IDENTITY
STRATEGIC PIVOT
FROM MARKETPLACE TO AI-DIGITAL ASSITANT
PROTOTYPE (AI)
POSITIVE FEEDBACK DURING TESTING
BRANDING
HUMAN CRAFT-ORIENTED IDENTITY
STRATEGIC PIVOT
FROM MARKETPLACE TO AI-DIGITAL ASSITANT
PROTOTYPE (AI)
POSITIVE FEEDBACK DURING TESTING
BRANDING
HUMAN CRAFT-ORIENTED IDENTITY
STRATEGIC PIVOT
FROM MARKETPLACE TO AI-DIGITAL ASSITANT
CLIENT
Artis/Gobelins
YEAR
2024
Timeline
4 Months
CLIENT
Artis/Gobelins
YEAR
2024
Timeline
4 Months
CLIENT
Artis/Gobelins
YEAR
2024
Timeline
4 Months
PROBLEM & RESEARCH QUESTION
How can a digital product support artisans in creating content despite limited time, resources, and digital skills ?
How can a digital product support artisans in creating content despite limited time, resources, and digital skills ?
How can a digital product support artisans in creating content despite limited time, resources, and digital skills ?
Role
UX Researcher · UX Designer
Role
UX Researcher · UX Designer
Role
UX Researcher · UX Designer
CONTEXT
Artis is a web application designed to help artisans promote their work on social media.
Initiated as part of the startup creation program at Gobelins Paris, the project shifted from an initial marketplace concept to a digital assistant powered by AI, enabling content creation and scheduling (text, images, hashtags).
The goal was to allow artisans to showcase their craftsmanship without sacrificing time or energy on digital communication, through a simple, intuitive, and accessible solution.
Artis is a web application designed to help artisans promote their work on social media.
Initiated as part of the startup creation program at Gobelins Paris, the project shifted from an initial marketplace concept to a digital assistant powered by AI, enabling content creation and scheduling (text, images, hashtags).
The goal was to allow artisans to showcase their craftsmanship without sacrificing time or energy on digital communication, through a simple, intuitive, and accessible solution.
Artis is a web application designed to help artisans promote their work on social media.
Initiated as part of the startup creation program at Gobelins Paris, the project shifted from an initial marketplace concept to a digital assistant powered by AI, enabling content creation and scheduling (text, images, hashtags).
The goal was to allow artisans to showcase their craftsmanship without sacrificing time or energy on digital communication, through a simple, intuitive, and accessible solution.
Stack
Figma · Miro · Notion
Stack
Figma · Miro · Notion
Stack
Figma · Miro · Notion
“ Simplify digital communication to help artisans create and manage content effortlessly ”
“ Simplify digital communication to help artisans create and manage content effortlessly ”
“ Simplify digital communication to help artisans create and manage content effortlessly ”
PROBLEM STATEMENT
Artisans often lack intuitive and accessible tools to manage their digital communication efficiently.
This results in inconsistent content creation, wasted time, and difficulty maintaining a clear digital presence, highlighting the need for a simple, guided solution adapted to all levels of digital maturity.
Artisans often lack intuitive and accessible tools to manage their digital communication efficiently.
This results in inconsistent content creation, wasted time, and difficulty maintaining a clear digital presence, highlighting the need for a simple, guided solution adapted to all levels of digital maturity.
Artisans often lack intuitive and accessible tools to manage their digital communication efficiently.
This results in inconsistent content creation, wasted time, and difficulty maintaining a clear digital presence, highlighting the need for a simple, guided solution adapted to all levels of digital maturity.
USER RESEARCH
Research & Insights
Research & Insights
Research & Insights
What we learned and understand about the users ?
What we learned and understand about the users ?
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What we learned and understand about the users ?
RESEARCH GOALS
PERSONA & METRICS
Frustrations
Based on
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HOW I APPROACHED THIS PROJECT
Design Process & Methodology
Design Process & Methodology
Design Process & Methodology
DURATION
4 Months
Limits
Step
01
/04
Step
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/04
Step
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/04
CASE STUDY - SOLUTION
Deliverable - 01
Deliverable - 02
Deliverable - 03
DESIGN RATIONALE
EXPECTED OUTCOME
EXPECTED OUTCOME
EXPECTED OUTCOME
IMPACT & RESULTS
IMPACT & RESULTS
IMPACT & RESULTS
IMPACT & RESULTS
87%
Feature adoption rate
87%
Feature adoption rate
87%
Feature adoption rate
87%
Feature adoption rate
DISCOVER MORE PROJECTS
DISCOVER MORE PROJECTS
DISCOVER MORE PROJECTS
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Want to see more ?
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