OVERVIEW
Designing a simple and intuitive AI-powered platform to support artisans in their digital communication.
PROTOTYPE (AI)
POSITIVE FEEDBACK DURING TESTING
BRANDING
HUMAN CRAFT-ORIENTED IDENTITY
STRATEGIC PIVOT
FROM MARKETPLACE TO AI-DIGITAL ASSITANT
PROBLEM & RESEARCH QUESTION
CONTEXT
Artis is a web application designed to help artisans promote their work on social media.
Initiated as part of the startup creation program at Gobelins Paris, the project shifted from an initial marketplace concept to a digital assistant powered by AI, enabling content creation and scheduling (text, images, hashtags).
The goal was to allow artisans to showcase their craftsmanship without sacrificing time or energy on digital communication, through a simple, intuitive, and accessible solution.
PROBLEM STATEMENT
Artisans often lack intuitive and accessible tools to manage their digital communication efficiently.
This results in inconsistent content creation, wasted time, and difficulty maintaining a clear digital presence, highlighting the need for a simple, guided solution adapted to all levels of digital maturity.
Grounded in field interviews and a quantitative survey, this project was driven by a documented gap between craftsmen's real communication needs and the tools available to them. Research findings directly shaped every product decision, including the strategic pivot from marketplace to AI assistant.
RESEARCH GOALS
PERSONA & METRICS
Frustrations
Based on
KEY INSIGHTS & DECISIONS
HOW I APPROACHED THIS PROJECT
DURATION
4 Months
Limits
CASE STUDY - SOLUTION
Deliverable
Expected Outcome
IMPACT & RESULTS
Observed User Impact
Expected Product Impact
Key Metrics
