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Gobelins UX Thesis
Gobelins UX Thesis
Master’s thesis and oral defense completed as part of my Master's degree in Digital Project Management & UX Design at Gobelins School (Paris, France).
Master’s thesis and oral defense completed as part of my Master's degree in Digital Project Management & UX Design at Gobelins School (Paris, France).
OVERVIEW
OVERVIEW
Simplifying e-commerce interfaces to improve focus and experience for users with ADHD.
Simplifying e-commerce interfaces to improve focus and experience for users with ADHD.
UX RESEARCH PROJECT – GOBELINS PARIS
Explore how UX can reduce cognitive overload and make digital experiences more inclusive for users with ADHD.
OVERVIEW
Simplifying e-commerce interfaces to improve focus and experience for users with ADHD.
UX RESEARCH PROJECT – GOBELINS PARIS
Explore how UX can reduce cognitive overload and make digital experiences more inclusive for users with ADHD.
15.2/20
UX Thesis Grade
15.2/20
UX Thesis Grade
15.2/20
UX Thesis Grade
7
RECOMMENDATIONS
7
RECOMMENDATIONS
7
RECOMMENDATIONS
8
PARTICIPANTS / USER TEST
8
PARTICIPANTS / USER TEST
8
PARTICIPANTS / USER TEST
CLIENT
Gobelins Paris
CLIENT
Gobelins Paris
YEAR
2024/2025
YEAR
2024/2025
Timeline
8 Months
Timeline
8 Months
PROBLEM & RESEARCH QUESTION
PROBLEM & RESEARCH QUESTION
How can simplifying e-commerce interfaces through UX Design improve attention and user experience for people with ADHD ?
How can simplifying e-commerce interfaces through UX Design improve attention and user experience for people with ADHD ?
PROBLEM & RESEARCH QUESTION
How can simplifying e-commerce interfaces through UX Design improve attention and user experience for people with ADHD ?
Role
UX Researcher · UI Designer
Role
UX Researcher · UI Designer
Role
UX Researcher · UI Designer
CONTEXT
Millions of people with ADHD struggle to stay focused online, often overwhelmed by cluttered interfaces and complex e-commerce flows.
This UX thesis, conducted at Gobelins Paris, explores how thoughtful design can simplify experiences, reduce cognitive load, and keep users engaged drawing on qualitative research and user testing with ADHD participants.
My experience at Eric Flag, a fast-growing e-commerce brand, reinforced that simpler interfaces don’t just support ADHD users, they create better experiences for everyone.
Millions of people with ADHD struggle to stay focused online, often overwhelmed by cluttered interfaces and complex e-commerce flows.
This UX thesis, conducted at Gobelins Paris, explores how thoughtful design can simplify experiences, reduce cognitive load, and keep users engaged drawing on qualitative research and user testing with ADHD participants.
My experience at Eric Flag, a fast-growing e-commerce brand, reinforced that simpler interfaces don’t just support ADHD users, they create better experiences for everyone.
Millions of people with ADHD struggle to stay focused online, often overwhelmed by cluttered interfaces and complex e-commerce flows.
This UX thesis, conducted at Gobelins Paris, explores how thoughtful design can simplify experiences, reduce cognitive load, and keep users engaged drawing on qualitative research and user testing with ADHD participants.
My experience at Eric Flag, a fast-growing e-commerce brand, reinforced that simpler interfaces don’t just support ADHD users, they create better experiences for everyone.
Stack
Figma · Miro · Notion · Zoom
Stack
Figma · Miro · Notion · Zoom
Stack
Figma · Miro · Notion · Zoom
“ Take control of attention with UX that simplifies, guides, and empowers users ”
“ Take control of attention with UX that simplifies, guides, and empowers users ”
“ Take control of attention with UX that simplifies, guides, and empowers users ”
PROBLEM STATEMENT
E-commerce interfaces are often cluttered and cognitively demanding, making it difficult for users with ADHD to stay focused and complete their tasks. This leads to frustration, fatigue, and ultimately a less inclusive user experience.
E-commerce interfaces are often cluttered and cognitively demanding, making it difficult for users with ADHD to stay focused and complete their tasks. This leads to frustration, fatigue, and ultimately a less inclusive user experience.
E-commerce interfaces are often cluttered and cognitively demanding, making it difficult for users with ADHD to stay focused and complete their tasks. This leads to frustration, fatigue, and ultimately a less inclusive user experience.
RESEARCH & INSIGHTS
RESEARCH & USER INSIGHTS
To better understand users’ needs and pain points, I conducted user interviews and usability tests.
Key insights revealed that users with ADHD struggle to maintain focus when faced with visually overloaded interfaces and unclear task flows.
They need guidance, clarity, and a feeling of progress while shopping online.
RESEARCH & INSIGHTS
RESEARCH & USER INSIGHTS
To better understand users’ needs and pain points, I conducted user interviews and usability tests.
Key insights revealed that users with ADHD struggle to maintain focus when faced with visually overloaded interfaces and unclear task flows.
They need guidance, clarity, and a feeling of progress while shopping online.
METHODOLOGY & PROCESS
METHODOLOGY & PROCESS
DESIGN PROCESS
DESIGN PROCESS
METHODOLOGY & PROCESS
DESIGN PROCESS
CASE STUDY - RESEARCH
CASE STUDY - RESEARCH
Simplifying e-commerce interfaces to improve focus and experience for users with ADHD.
Simplifying e-commerce interfaces to improve focus and experience for users with ADHD.
Explore eco-friendly materials and innovative practices that are shaping the future of sustainable architecture, reducing environmental impact significantly.
Design Process
Design Process
Design Process
01 - User Research
Conducted user interviews with 15 participants to understand their frustrations and preferences.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Benchmarked against competitors to identify best practices for checkout flows.
01 - User Research
Conducted user interviews with 15 participants to understand their frustrations and preferences.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Benchmarked against competitors to identify best practices for checkout flows.
01 - User Research
Conducted user interviews with 15 participants to understand their frustrations and preferences.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Benchmarked against competitors to identify best practices for checkout flows.
02 - Insights
Users were frustrated by unclear error messages and redundant form fields.
Mobile users struggled with small buttons and unresponsive layouts.
Trust the platform with her payment and personal information.
02 - Insights
Users were frustrated by unclear error messages and redundant form fields.
Mobile users struggled with small buttons and unresponsive layouts.
Trust the platform with her payment and personal information.
02 - Insights
Users were frustrated by unclear error messages and redundant form fields.
Mobile users struggled with small buttons and unresponsive layouts.
Trust the platform with her payment and personal information.
03 - Design Solution
Simplified the checkout process into three steps: Cart Summary, Payment.
Added features like autofill suggestions and real-time error.
Added features like autofill suggestions and real-time error.
03 - Design Solution
Simplified the checkout process into three steps: Cart Summary, Payment.
Added features like autofill suggestions and real-time error.
Added features like autofill suggestions and real-time error.
03 - Design Solution
Simplified the checkout process into three steps: Cart Summary, Payment.
Added features like autofill suggestions and real-time error.
Added features like autofill suggestions and real-time error.
04 - Testing & Iteration
Conducted A/B testing with 500 users, comparing the original and redesigned flows.
Gathered feedback through usability testing and refined the design based on user input.
Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.
04 - Testing & Iteration
Conducted A/B testing with 500 users, comparing the original and redesigned flows.
Gathered feedback through usability testing and refined the design based on user input.
Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.
04 - Testing & Iteration
Conducted A/B testing with 500 users, comparing the original and redesigned flows.
Gathered feedback through usability testing and refined the design based on user input.
Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.
Visual Storytelling: Elevating Design Through Emotion
One of the strongest trends this year is the shift towards immersive visual storytelling. Websites are no longer just functional; they are becoming platforms for brands to tell stories that evoke emotion. By using high-quality visuals, animations, and video, designers can craft narratives that pull users in.
Emotional connections are increasingly significant in web design. By combining thoughtful imagery, bold typography, and subtle motion, brands can communicate their message in a way that feels personal and impactful. This approach not only strengthens brand identity but also increases user engagement and loyalty.
Visual Storytelling: Elevating Design Through Emotion
One of the strongest trends this year is the shift towards immersive visual storytelling. Websites are no longer just functional; they are becoming platforms for brands to tell stories that evoke emotion. By using high-quality visuals, animations, and video, designers can craft narratives that pull users in.
Emotional connections are increasingly significant in web design. By combining thoughtful imagery, bold typography, and subtle motion, brands can communicate their message in a way that feels personal and impactful. This approach not only strengthens brand identity but also increases user engagement and loyalty.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
2024/2025
2024/2025
2024/2025
2024/2025
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2024/2025
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2024/2025
2024/2025
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