Eric Flag is a fast-growing street workout e-commerce brand selling sports equipment and online training programs, co-founded by Eric Flag, a well-known fitness influencer and YouTuber in the sports industry.

During my apprenticeship, one of my key missions was to design and develop a new platform dedicated to selling training programs, replacing an outdated solution that no longer met users’ expectations or business goals.

This project became an opportunity, alongside my studies at Gobelins Paris, to demonstrate how an optimized interface can significantly improve user experience. By focusing on clarity, reduced friction, and streamlined navigation, the platform was designed to support high purchase intent while minimizing cognitive overload and guiding users efficiently toward checkout.