Gobelins Paris
UX Thesis Grade
Participants
User testing & interviews
Design
Recommendations
Role
UI Designer
Stack
Figma
Problem statement
E-commerce interfaces are often cluttered and cognitively demanding, making it difficult for users with ADHD to stay focused and complete their tasks.
This leads to frustration, fatigue, and ultimately a less inclusive user experience.
50+ brand identities
90% client retention
10+ years
Research Question
How can simplifying e-commerce interfaces through UX Design improve attention and user experience for people with ADHD ?
50+ brand identities
90% client retention
10+ years
50+ brand identities
90% client retention
10+ years
Explore eco-friendly materials and innovative practices that are shaping the future of sustainable architecture, reducing environmental impact significantly.
Category
Content
Reading Time
8 Min
Date
Industry
Financial
Year
2024
Services
Strategy
Design
Development
Industry: Finance / Wealth Management
Country
: France
Year
: 2024
Team size
: 11–50 employees
This transition moved the company toward a more upscale positioning, closer to private banking standards.
Project Challenges
Once Ramify had found its product-market fit, redesigning the website became a strategic move to align
with the premium repositioning.
Business & Marketing Goals
👉 Attract and convert higher-value investors (larger average baskets)
👉 Increase conversion rates in a competitive market
👉 Empower the marketing team to manage and operate the site autonomously
Technical Goals
👉 Boost SEO performance to drive qualified traffic
👉 Structure pages with a component-first approach to ease future iterations
👉 Build dynamic pages via CMS for scalable content management
👉 Integrate conversion-focused tools (dynamic calculators, A/B testing…)
Our Partnership with Ramify
Our collaboration started with a full rebuild of their marketing website on Webflow. But very quickly, it
turned into a long-term, 360° digital partnership.
Today, we support Ramify across their entire web presence with a monthly framework built around four
pillars: Strategy, Design, Development, and CRO.
Each monthly touchpoint is an opportunity to share performance results, test insights (A/B testing,
tracking), technical recommendations, and co-build a realistic, performance-driven roadmap with their
marketing team.
Our partnership also expanded at group level, with the launch of the website for their sister company —
investment fund Valhyr Capital
— supporting their new offering dedicated to financial advisors.
Results
+43% increase in high-ticket lead conversion (Ramify Black offer)
Page launch time divided by 3 thanks to a component-first, CMS-first structure
Granular performance monitoring with an advanced tracking stack (GA4, event tags, heatmaps…)
+79.74% SEO traffic growth in 6 months
